NET.SET.GO

April 2018  |  Volume 8  |  Issue 6
Digital Industry News
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Video ads provide increased scope for creativity and also attract high CPMs. While you catch up on the trends shaping video advertising in the months to come, here's also the exciting possibility of Snapchat's new AR shopping tool. One that helps combine e-commerce with augmented reality (AR). Read on for more.
Marketing & Advertising Updates
Where is Video Headed in 2018?
Dubbed a 'mega trend' by the industry, digital video consumption is exploding and buyers have increased video ad spend to keep up with viewer habits.
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Making the Inbox Spring to Life at Last
Email has long been left behind when it comes to innovation online, but contributor Len Shneyder says things are looking up.
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What's the Future of Consumer Data Now that Facebook is Pulling Back?
With all the furor over data lately, are marketers and advertisers doomed to do without? Contributor Ryan Phelan weighs in.
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Mobile
Marketing
News
and Views
What Mobile Marketers Really Need to Know About Deep Linking?
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Adidas, Coty Try on Snapchat's New AR Shopping Tool
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Case Study: Pernod Ricard Uses Geo-Targeting to Promote Whisky Brands at UK Airports
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Tech Talk
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Google's New AI Head is So Smart He Doesn't Need AI
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From the Doctor to the DMV, Blockchain Can Make Governments Swift and Secure
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Across China: Digital Technology Pumps New Life into Rural Areas
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Social Media Buzz
You AR What You Eat - Augmented Reality Menus Are Coming to Snapchat
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How Do Americans Perceive the Role of Social Media & Technology in Their Lives?
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Instagram Worthy: How Social Media Has Reshaped Our Ideas on Attractive Design
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