Data is the future of marketing without doubt. Here's more proof. About 40% of marketing professionals in a survey concede that their organizations' revenues from data-driven marketing activities grew a notch from Q1 to Q2 2016. There's a trend here that can only be north bound in the long run if you consider that behavior-based data is critical for customized marketing content. Businesses are increasingly opting for web analytics software, CRM and content management systems to support digital personalization efforts. Read on to find out more.