Oct 2016 | VOLUME 7 | ISSUE 3
Digital Industry News
Google has recently reported that one in every four apps is never used. That's not an encouraging revelation considering spends on app development and marketing. Yet, there are silver linings as Copaco reveals.

Meanwhile, Snapchat has become one of the most lucrative advertising platforms in the world today, having clocked 60 million daily active users in the U.S. and Canada alone. Can the rest of the world be far behind? Read on to find out.
Marketing &
Advt Updates
Digital Advertising beyond the Impression
Study puts focus back on creative quality of online advertising.  >>
Get In Their Heads for Successful Ads
It helps to know that 90% of all decisions are driven by feelings.  >>
Multiple Placements Key to Ad Engagement
Influencer marketing helps build your industry relationships and boost sales. Here’s how...  >>
Why Tech Giants Need to Personalize, Not Generalize
Online advertising needs to stop talking to the masses. Here’s why...  >>
Google Unveils New Look for AdSense Interface
A sneak peek into the new look for AdSense to be rolled out soon.   >>
Mobile Marketing
News and Views
Mobile Payment Adoption Triples across Europe
Proportion of people making every day mobile payments triples.   >>
UK: Mobile Phone Obsession Drives Ad Spend to Record Levels
Expert Mobile advertising budgets rise significantly up to £1.7billion.  >>
Mobile vs. Desktop in the World of Millennials
How browsing behaviour of millennials is shaping our digital future.   >>
Triggered Push Notifications 2,770% Better than Batch Messages
Works well for targeting near-term intent and quick decisions.  >>
What You Need to Know About Mobile Analytics
1 in every 4 apps is never used - pointing to "impending app disaster".  >>
Tech Talk
How Can Marketers Better Use Technology to Maximise their Returns?
Here's how marketers can now use the wealth of technology.   >>
18 Delightful Examples of Micro UX
Tiny interactions that reveal that your brand really cares.  >>
10 New Ways to Approach Search
Pivoting search marketing to mobile is not an option. It's a must.  >>
How Start-Ups Can Use Data to Grow Smarter
Incorporate data-driven benchmarking to scale up your business.  >>
Towards a Faster, Leaner Internet: Top 5 Web Technologies of Today
New features that can help your website win among your competitors.  >>
Social Media Buzz
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