If acquiring new customers to buy your product or experience your service is a challenge, retaining them is an even bigger challenge.
What then, drives back customers to the same store or influences them to stay loyal to a particular brand? While some say its "value-for-money", others harp on "extraordinary service". But the fact is there is no single formula that works. To find out what they are, read our lead story in the marketing and advertising section.
While chewing on this, get a round-up of this month's happenings in the digi-space. From disruptive technologies to evolving trends in the social and mobile ecosystem.
Do write to us with your feedback and comments. We'll be happy to hear from you at
Aruna Kamath
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Marketing and Advertising Updates
Digital marketing and advertising updates
More in this section
Top 4 tips to strengthen email marketing
61% of businesses now embrace video as a marketing tool
Will a Poor Customer Experience Affect Future Purchases?
Don't rule out email when communicating with Millennials
5 ways to improve customer retention
Top 5 tips to get your shoppers to come back and improve customer retention.
Mobile Marketing - News and views
Mobile marketing - news and views
More in this section
Ecommerce Turns into Mcommerce in China
Most Mobile Banking Consumers Use Payment Apps to Pay Bills
Why College Students Prefer Mobile Payment Methods
Mobile marketers are as obsessed with emojis as we are
Emojis have been used almost eight times more often in advertising than they were a year prior, according to a study conducted by Appboy.
Tech talk
Tech talk
More in this section
Say Hello to the Little Robot That Wants to Deliver Your Groceries
Goodwill & Charity: There's an App for That!
All Charged Up! How Clothes Are Now Powering Devices
Are Voice-Controlled Personal Assistants the Future of Search?
The next big thing in phones may not be a phone
Industry experts believe innovation in smartphones is giving way to phone functions popping up as software or services in all manner of new devices.
Social media buzz
10 tactics for handling haters on Facebook
6 ways Twitter has changed the world
How Social Media Influences Shopping Behavior
How to use social to drive transactions
Is social media setting the news agenda for print and broadcast?
This and that
Despite new tech and services, TV still dominates in UK
Facebook is testing a feature that alerts you if someone is impersonating your account
Apps are not marketing tools
Crowd Control? Baidu Has an Algorithm for That
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