July 2016 | VOLUME 6 | ISSUE 12
Digital Industry News
The mobile has become the "go to" medium for most marketing activities these days. But experts are of the opinion that retention rates have declined sharply because of damaging mobile marketing mistakes. What are these? And how can they be turned around? Our lead story in the Mobile Marketing section tells you all.
Our other sections too are full of such valuable insights. As you get a quick round-up of this month’s buzz across the digital spectrum, find out why consumers purchase food digitally, why brands need to re-think SMS and why consumers download, and delete, a retailer's mobile app.
Don’t miss them, and do take time to write to us. We’ll be happy to hear from you at
Aruna Kamath
Marketing and
Emoji - not just for marketing to youngsters
New research from Appboy suggests that marketers could be missing a trick by only using emoji in marketing aimed at younger consumers when, it seems, older users are just as receptive to them.
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More in
this section
India's Digital Advertisers Shift Spending to Video
What do China’s new online advertising rules mean for marketers?
10 factors that may be impacting your organic traffic
Top 3 tips to improve Ecommerce delivery
Why Do Consumers Purchase Food Digitally?
Mobile Marketing -
News and
5 damaging mobile engagement mistakes
Are we facing a mobile engagement crisis? A look at the bad habits that have contributed to the problem and how marketers can turn it around.
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this section
Why brands need to re-think SMS
Pokemon Go: 15 vital marketing insights
What..? Which..? Mobile search queries in UK rise 20%
What digital buyers need to understand about traditional TV advertising
Tech talk
Why Consumers Download, and Delete, a Retailer's Mobile App
It can take a lot for retailers to get smartphone users to install an app: Being a regular customer isn’t enough incentive.
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More in
this section
Five technologies that will transform customer service in five years: Forrester
This Productivity App For Android Allows Users To Get Things Done Via Texts - See more at:
Mitsubishi Turns Smartphones Into Steering Wheels
Social Media Buzz
This and That
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