The mobile has become the "go to" medium for most marketing activities these days. But experts are of the opinion that retention rates have declined sharply because of damaging mobile marketing mistakes. What are these? And how can they be turned around? Our lead story in the Mobile Marketing section tells you all. Our other sections too are full of such valuable insights. As you get a quick round-up of this month’s buzz across the digital spectrum, find out why consumers purchase food digitally, why brands need to re-think SMS and why consumers download, and delete, a retailer's mobile app.