Team NSG wishes all of you a happy and prosperous 2016!
2015 saw a frenzied growth in the wearable tech segment where many exciting devices like the Apple Watch and Xiaomi Mi Band Fitness Tracker created waves in the digital consumer market. Even amidst all this brouhaha, the mobile category - smartphone in particular - continued to show steadfast growth worldwide.
Even as technologies continue to be devised revolving around the mobile. businesses and brands are treading slowly and under-investing in this segment? Why is that so? Our lead story in the mobile section gives you some interesting insights on this.
As always, this edition is brimming with all the headline grabbers that you may have missed. Read on and enjoy!
Do take time to write to us. We will be happy to hear from you at
Aruna Kamath
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Marketing and Advertising Updates
Digital marketing and advertising updates
More in this section
How Is Data Driving Marketing?
What's Stopping Consumers from Buying Internet of Things Devices?
Managing Your Brand In Search
What 2016's digital marketers can learn from 2015
Predictive Marketing Will Be Key Piece of Technology Stack
According to a survey, more than two-thirds of US B2B marketing professionals at the director level believe predictive marketing will be a key piece of the marketing stack.
Mobile Marketing - News and views
Mobile marketing - news and views
More in this section
Mobile display banner ads less popular this year
What Consumers Expect from Mobile Retail Sites
Next Two Years Will See More Businesses Going Mobile
Why Your Small Business Needs a Mobile App
Why Brands Still Underinvest In Mobile
Given all the hype and heaps of data showing the power of mobile, you'd think brands would be throwing money at the medium.But, that's just not the case.
Tech talk
Tech talk
More in this section
This mobile coffee maker could change the way you drink your joe on the go
From Sleeping Aids to Pet Trackers, Tech Wearables That Are n't Just For Hipsters
A New App for Anyone Who Needs a Digital Detox
What Technologies Are Marketers Investing In?
Marketers are ramping up their technology investments to better understand consumer needs and behaviors. What technologies are on their priority list.
Social media buzz
Instagram Ad Impressions Surge
6 Social Media WordPress Plugins for Bloggers
Report: Social ad spend up by 50%
Influencers Are Your Most Powerful Brand Advocates
Weibo Reaches 100 Million Daily Users
This and that
US Digital Display Ad Spending to Surpass Search Ad Spending in 2016
Uber will start using smartphones to check if its drivers are speeding
Instagram Is Crushing Twitter and Facebook on Brand Engagement
Report: Facebook tops Google for display growth
Email Grows Ever More Mobile; Though Desktop Rates Higher, Decline is Evident
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