This is a bit of a paradox. While most research points to the fact that email marketing is one of the most effective mediums, here's a study that says that most retail email subscribers are not really customers. A point to be given serious thought to as far as messaging for email marketing goes? Meanwhile, this summer Olympics has been an eye opener as far as event viewership is concerned. If you thought people are glued to their televisions or PC's you're mistaken. It's mobile to the forefront. Read on to find out about the newest phenomenon "Pokémon Go" that has six brands already riding the wave.