When you have a baby, your entire life turns topsy-turvy. It's not just new moms, but the whole 'mommy' fraternity will agree with this. Even while trying to find their sanity while re-organising their lives, new and expecting moms have found a huge consolation in digital devices that are aiding them in a variety of family-oriented tasks. Research shows that the smartphone has become an integral part of their lives; an overwhelmingly large number of mothers are banking on their smartphones to support them in daily chores and other important responsibilities. In the lead article of the Mobile Marketing section, read about how moms deftly manage their tasks with their smartphones.
As you get a quick round-up of this month's digital buzz, get an insight into how technology can improve the classroom, the dominance of Starbucks in e-commerce and the top technology disruptions in financial services.
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Aruna Kamath
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Marketing and Advertising Updates
Digital marketing and advertising updates
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Nearly Two in Three Millennials Block Ads
From zero to 1 million: How to acquire users fast
Debunking The CTR To Find Truth In Viewability
To Optimize Conversions, Focus On Everything That Happens Before
How Much Revenue Does Email Drive?
Email is a tried and true digital marketing tactic-so true that respondents to an April 2015 survey indicated that email alone accounted for as much in revenues as all other types of digital advertising combined.
Mobile Marketing - News and views
Mobile marketing - news and views
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Brands: How to harness the power of mobile
Top 3 tips to better integrate content, mobile
Follow The Leader: How Starbucks Is Dominating Mobile Commerce
Succeeding In Mobile Advertising: The Journey Begins
Baby Boomers Not Fans of Mobile Ads
Smartphones Bring Convenience to Mothers in China
Mothers in China-like their counterparts elsewhere in the world-rely on digital media to help them out with a variety of family-oriented tasks, including shopping.
Tech talk
Tech talk
More in this section
Pros & Cons of Responsive Landing Pages For SEM
Ford's new smartwatch apps unlock your doors from your wrist
7 intriguing technology disruptions in financial services
How technology can improve the classroom
We talk a lot about how technology can improve business and marketing initiatives, but technology can also offer an assist in the classroom.
Social media buzz
Why brands must do more in social
4 Components Of The Best Social Media Campaigns
Facebook will serve ads based on the "like" button data
Top 10 Reasons Your Brand Needs To Be On Pinterest
7 Ways To Leverage Social Signals To Improve Content Performance
This and that
Despite technology, in-store staff still valued
Parents Spend More Online
A Facebook Dislike button - or something like it - is coming soon
Asia-Pacific Boasts More Than 1 Billion Smartphone Users
Coding to be taught in Australian schools from primary age
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