While marketers rely on their strong and well planned advertising strategies to influence consumers, you'll be surprised to know that, according to a survey report, consumers still trust and value recommendations from friends and family, above all other forms of advertising. Incidentally, contrary to marketers' perception, the survey also showed that traditional advertising was the least effective channel to influence people. To get an insight about what exactly influences and drives consumer purchase decisions, read our lead story in the Marketing and Advertising section.
While chewing on this information, get your dose of news on technology with updates on the latest innovations and breakthroughs, interesting trends in social media behavior and the dominon of the mobile search.
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