Banner ads used to rule the online advertising space for a long time until they got edged by native advertising. But with a complete makeover, they've now emerged stronger than before. They've evolved by leaps and bounds and come a long way since the plain vanilla 300x250 static format. Here's why they are far from redundant, and can still make a powerful impact. Read about it in our lead story.
As you get a quick round up of happenings in the digital space, you'll also find answers to many of your questions. Why your Adwords campaigns are not working, what are the digital advertising trends that you must pay attention to, what you should keep in mind before developing a mobile app, and many such more.
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Aruna Kamath
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Digital marketing and advertising updates
Digital marketing and advertising updates
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In Defense of the Banner Ad
Banners can be premium, compelling and engaging rich media ad units that play an important role in any marketer's online campaign.
Mobile Marketing - News and views
Mobile marketing - news and views
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Mobile Email Revenue Continues to Climb
Mobile Email: The "New Normal" for Marketers and Consumers
Users Could Soon Start Blocking Mobile Ads On Safari With iOS 9
Reinventing mobile video ads for millennials
Millennials and their mobile use is a popular topic for advertisers right now. In consuming digital media and services, 43 percent of them use their phone more often than their computer to access the Internet.
Tech talk
Tech talk
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Smart oven uses image recognition to cook the perfect meal every time
5 Questions to Ask Before Developing a Mobile App
How Wearable Tech Can Make Managers More Effective
Google Maps now warns if a store will close before you arrive
Figuring out when an establishment is open inside Google Maps wasn't hard previously - it's just buried a layer or two deeper in the app.
Social media buzz
Social media's role as a shopping aid rising
Facebook Is Watching What You Read, to Show You Similar Posts
Study shows a third of consumers who contact brands via social media get silence in return
How Social Is Changing the Way We Parent
How Social Media Impacts Customer Experience (and Vice Versa!)
This and that
Google's latest project: Improving city life
Swearing on WhatsApp in the UAE could carry £45,000 fine or jail
How to Republish, Repurpose and Reinvent Your Content Using LinkedIn Publisher
4 reasons why your AdWords campaigns are not working
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