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With the smartphone becoming more and more accessible to the younger generation, marketers have realized that they have to re-align their communication strategy to gain their trust. Research shows that more than 50% of their viewing audience has moved to the mobile platform. A good chunk of this audience includes the tech-savvy and demanding breed of millennials whose expectations are quite different. What should marketers do to increase their brand appeal among them. Read all about it in our lead story.
While gaining valuable insights on that, find out what else is happening in the digital space. In addition to news on emerging trends, we have for you - interesting analyses, research findings and technological developments. Do be sure to read them.
We will be happy to hear your views and suggestions about this news digest. You can write to us at netsetgo@whatarage.com.
Happy reading!
Aruna Kamath
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Digital marketing and advertising updates
Digital marketing and advertising updates
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Social media buzz
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This and that
Computers better judge of personality than friends and family
Google to close door on Gtalk from February 16 onwards
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