With the smartphone becoming more and more accessible to the younger generation, marketers have realized that they have to re-align their communication strategy to gain their trust. Research shows that more than 50% of their viewing audience has moved to the mobile platform. A good chunk of this audience includes the tech-savvy and demanding breed of millennials whose expectations are quite different. What should marketers do to increase their brand appeal among them. Read all about it in our lead story.
While gaining valuable insights on that, find out what else is happening in the digital space. In addition to news on emerging trends, we have for you - interesting analyses, research findings and technological developments. Do be sure to read them.
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Aruna Kamath
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Digital marketing and advertising updates
Digital marketing and advertising updates
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Mobile Marketing - News and views
Mobile marketing - news and views
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Tech talk
Tech talk
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Tiny sensors track easily misplaced objects
New iPhone game uses your heartbeat as the controller
Handwriting Isn't Dead-Smart Pens and Styluses Are Saving It
Search overtakes traditional media for most trusted source
Research reveals online search engines have, for the first time, overtaken traditional media as the most trusted source for news and information, particularly among Millennials.
Social media buzz
Many customer queries on social media remain unanswered
Pinterest introduces new search tool to attract men to the network
WhatsApp monthly userbase outstrips Twitter, Instagram combined
The Evolution of the Smartwatch Continues Before Our Very Eyes... and Wrists
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This and that
Computers better judge of personality than friends and family
Google to close door on Gtalk from February 16 onwards
Now Your Smartphone Can Tell You If You Have HIV Or Syphilis (And It's Darn Accurate, Too)
16 apps for your iPhone that are better than the ones Apple made
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