For small and medium sized companies looking at building their businesses and customer trust, endorsements and testimonials can play a significant role in boosting their company's rating and image. Today, with a lot of businesses going online, companies are banking on online reviews. These new avatars of testimonials have begun to determine the quality of businesses and drive purchase decisions as well as influence customer attitude. In fact, findings show that 88% of consumers trust online reviews as much as personal recommendations. So, if you're a company, who relies on these reviews, find out how you can use them to your advantage? Our lead story will give you more insights.
While chewing on this, get a round-up of all the news and happenings that you missed out in the last month. As always, this edition is bristling with news on digital trends, innovations and interesting stories. So do be sure to read them.
As we wrap up the last issue for the year, we take this opportunity to wish you a great year ahead.
Do keep us posted on your views and suggestions about this news digest. You can write to us a
Season's Greetings and Best Wishes for a Happy 2016!
Aruna Kamath
Share Your Feedback
Marketing and Advertising Updates
Digital marketing and advertising updates
More in this section
The Online Industry Is Losing $8 Billion a Year, and Ad Blocking Is the Least of Its Worries
Goodbye Keyword Optimization - Welcome To The Age of Topical Optimization
A Data-Driven Approach To Customer Retention
Brands: How to better use reviews for your business
In many ways reviews are the lifeblood of a small, online business. Reviews on sites like Amazon, eBay and retailer-based websites can tell potential shoppers what to expect from the brand. One expert offers advice on using these reviews in a positive way.
Mobile Marketing - News and views
Mobile marketing - news and views
More in this section
The biggest mobile marketing wins and losses of 2015 – Mobile Marketer
Expert: Mobile to change retail
How to use A/B testing on mobile emails
Mobile Commerce: 5 Ways Your Company Can Improve
Here Are 4 Mobile Messaging Apps Marketers Need to Know About in 2016
When  it comes to messaging, Snapchat and Facebook-owned WhatsApp and Messenger are the go-to apps of millennials and marketers alike. But increasingly, a new crop of messaging apps is growing in popularity.
Tech talk
Tech talk
More in this section
See a 451 error code? It means the site's been censored
Sticky, A Web-Based Eye Tracker, Can Now Track Your Emotions
15 tech flops of 2015
4 Technology Solutions Every Growing Business Needs to Consider
Every start-up needs an idea. That's a given. A few other table stakes for growing your business include drive, commitment, smarts and start-up funds. However, small business growth and success may require a few more technological upgrades.
Social media buzz
Facebook at Work to launch soon
When Tragic News Strikes, Should Brands Adjust Their Social Media?
Facebook rolls out suicide prevention tools in Australia
How Mercedes-Benz Is Using Facebook and Instagram's Direct Messaging to Play Secret Santa
Speedy responses to Tweets result in higher revenues and happier customers
Does A Click Really Represent Engagement?
This and that
Research finds correlation between mouse cursor movements and emotion
How to respond to bad reviews
Study: Humans more connected to phones than ever
2016: The Year Of The Social Mom Influencer
Facebook Analyzes How To Make Search Work Harder
If you don't want to receive this news digest anymore, you can unsubscribe here.