Developing solutions with five centuries of business experience.

Ajay heads our technical division and manages our technology operations and global projects for our international clients. His love for technology and the ability to identify and adopt new tech innovations within the organization is his biggest strength. Ajay has over eighteen years of professional experience in Architecting & Managing IT Solutions, Infrastructure and Vendors. His area of expertise includes Design and Development of High Performance and High Availability Applications using Open Source and proprietary Technologies. Ajay is also a voracious reader and an excellent cook too!

Anand is our Head of Human Resources and the second tallest man in the office. He spearheads People Practices and works closely with the business leadership team to create an enhanced Human Experience at Rage.

Anand’s strengths include change management, setting up HR processes, systems and teams, with a proven track record of successful implementation. He also excels in developing metrics and analytics which have contributed to key organisational decisions.

Anand has a Masters in Human Resources from the University of Madras. His interests include learning about changes in the space of people practices, human behaviour and travel.

JRK is our Managing Director and head honcho. He started his career with Rediffusion Advertising and moved into management consultancy in the early nineties before founding Rage where he currently manages the technology initiatives of the organization.

An engineer from the Indian Institute of Technology (IIT) and an MBA from the Indian Institute of Management (IIM), JRK has over twenty-six years of experience in advertising, marketing, projects and general management.

When he’s not spearheading our strategic business expansion and growth, he travels the world for his other passion – running marathons.

With over 40 years of professional experience, Karthik Kumar, our Director, is a grizzled veteran of the marketing wars waged in India’s marketplaces as they evolved from a socialist paradise to a free-wheeling capitalist economy. Schooled at the feet of many of the masters, he was at the vanguard of the marketing services businesses in India – the forebears of Kantar, A C Nielsen and Y&R in India today. He has worked extensively with clients in many multi-national businesses across multiple product categories.

Karthik combines his early grounding in analytics and advertising to advice on digital strategies that work and is a trenchant critic to improve our solutions to clients across the world.

He combines work with an interest in listening to classical Indian music and writing on topics of professional interest.

Kurien, our Director, is an alumnus of the Harvard Business School and has over 35 years of experience in brand building, having advised over 60 brands during his career. Key brands that he’s managed include Limca, Frooti, Bailley’s, Nivea, Sony, Bajaj Allianz, LIC, Samsonite, Swissair and BPL Mobile, among others.

He has served on the committees of the Advertising Agencies Association of India, the Subhas Ghosal Foundation, Citizens for Peace, and co-authored ‘Brands Under Fire’ with Ivan Arthur, published in 2008 by Penguin Portfolio. He is also the co-founder of Anthem Communications, now known as TBWA\ India. At Rage, he is actively involved in our business expansions, business development and strategy.

Kurien is also a motorcycle enthusiast who loves jazz and enjoys indulging in craft vodka from artisanal distilleries.

An avid reader with a chronic case of wanderlust, Masume, our Creative Director has travelled the world both for work, pleasure and education. She has a degree in Visual Communications from Bombay University and one for an accelerated design program at The School of Visual Arts, New York.

Her work experience in both advertising and interactive design has taken her to New York, Melbourne, Atlanta and Bombay.

She heads our creative team in Bombay, working with them to set a creative vision for designing Omni-channel user experiences while propagating the customer brand story for our clients. Apart from creating extraordinary digital, Masume also heals people through her Reiki practice.

Neville Medhora was head of Rediffusion-Y&R’s Mumbai office before joining Rage. In his twenty-year career, Neville has had substantial stints with Equus, Saatchi & Saatchi, TBWA and JWT. He has worked with some of the largest and most successful brands in India across many categories.

Neville caught the digital bug about six years before joining Rage and spearheaded key digital initiatives of clients within the boundaries of the traditional off-line format. He heads our business development and expansion projects in India. Neville is also a motor head who loves going on long rides on his bike and is absolutely smitten with his two gorgeous dogs.

Pradeep is the President of Rage Communications, heading our businesses worldwide from our office in Sydney.

He crossed over from the client’s side and joined the team at Rage in 2008 and he’s been a valuable part of Rage’s growth from a boutique digital agency based in Chennai, India to one that now has offices across the world. He has over 20 years of experience in advertising, product management, creative offshoring and digital marketing.

His ability to connect across all parts of the organization is what sets him apart. He understands and appreciates the various functions of the business – creative, technology, account management, HR, administration and finance.

He’s a doting father to his two daughters and loves to travel the world.

Srini has been a digital-first marketing man in his 15-year career thus far, and has seen the entire gamut of digital marketing. He began by writing SEO content in 2007, then moved into PPC in 2008 and has loved it ever since. Along the way, he’s also worked on Email and SMS campaigns, Organic Search, and more traditional Sales Enablement.

His passion for result-oriented performance marketing was kindled by a stint with a couple of startups selling attribution tools to ad agencies where he became obsessed with attribution, dashboards and effective campaign measurement. What followed was a deep love of data, tech and the product side of marketing, which led to a job as the head of Product and Performance at Infinite Analytics, an MIT-incubated startup using AI to solve attribution challenges.

He brought this focus with him when he moved to the agency side of the business when he moved to Interactive Avenues (IPG’s performance arm in India), leading Performance for the Mumbai office and now with ADK-Rage.

At ADK-Rage he is tasked with providing clients demonstrable media performance across the entire digital ecosystem and ensuring that they get more bang for their advertising buck, whether it is organic, paid or programmatic.

When he isn’t working, he’s either playing the guitar, training in Mixed Martial Arts or reading something by Wodehouse.

Srinivasan aka Srini plays a vital role in our organisation as our money man – the Senior Vice President of Finance. He’s a graduate in Mechanical Engineering from the Indian Institute of Technology (IIT) Madras and a Post Graduate in Management from the Indian Institute of Management (IIM) Calcutta, besides being a specialist in Information Security.

Srini has over 37 years of experience in the fields of Corporate Finance, Information Systems, Corporate Governance and Oversight as well as general management.

When he’s not busy making sure our doors stay open for business, Srini enjoys reading books on various topics and exploring his creative side as a photographer.

His other, less commonly enjoyed hobbies include learning about open source operating systems and troubleshooting problems in devices, especially PCs.

Sunitha has worked with media companies and has an experience spanning 30 years in Advertising. After completing her Post Graduation in Mathematics, she joined Ogilvy in the Media and Research Function. For 3 decades she worked in media and saw its evolution for marketing communications from print to television to digital and the related audience measurement systems.

Her entire Advertising and media career has been with the WPP group. After working 15 years with Ogilvy, she was transferred to Mindshare when the media independents were first launched in the year 2000. She has multi-city experience in India (Mumbai, Delhi, Bangalore, Calcutta and Chennai) and multi country experience – Sri Lanka, Indonesia and Philippines. She has also worked extensively with MNCs – Unilever, PepsiCo, HSBC, Mondelez and with NGOs – USAID, National Literacy Mission, etc. Her last assignment with Mindshare was as Managing Director for Philippines.

She joined Rage Communications in 2019 to drive the marketing and business functions. Her avid interest in the digital medium and the excitement and adrenaline associated with pitching for new businesses is what keeps her going!