Digital Marketing Head

Location:
  • Mumbai

Objective

A Digital Marketing Head plans, develops, implements and manages the overall digital marketing strategy. This includes planning campaigns, analysing metrics and identifying trends. The role also enhances brand awareness within the digital space as well as driving website traffic and acquiring leads/ customers.

As a Digital Marketing Head at Rage, you’ll get to:

  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with company’s goals .
  • Monitor and evaluate search results and search performance across the major search channels.
  • Understand the objective and provide solutions by finding ways and means cutting across functions.
  • Identify and provide non-standard solutions – novel ideas.
  • Keeping abreast of the latest trends across functions and initiate to apply in day-to-day work.
  • Develop and manage communication/content strategies via social communities in coordination with client goals.
  • Ensure that social media tools are in support of clients social media strategy.
  • Ensure that the Digital Marketing team establishes, assesses, modify/adjusts, and routinely improves campaigns over their lifecycle.
  • Understand Clients Expectations & Review the existing campaigns on a monthly basis.

Ideally, you should have:

  • Masters degree in Management, preferably specialised in Marketing.
  • Certifications/ Courses in Digital Marketing.
  • 15 years of experience in managing PPC campaigns across Google Adwords and Social Media Platforms.
  • In-Depth knowledge with website analytics tools (eg. Google Analytics).
  • Very good understanding of Technical SEO.
  • Solid understanding of performance marketing, conversion, and online customer acquisition.
  • Knowledge of online business marketing principals (Impressions, clicks, conversions, ROI, Cost per Acquisition).
  • Extremely high Analytical skills : Critical thinking ability to understand root cause of issues.

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