Often user experience is perceived as only the visual look of the application. However, user experience is more than just a visual look. At Rage, we take care to ensure that the user experience encourages users to complete transactions by making sure that the communication is self-explanatory, assets and information are easy to find and the user actions required to follow an intuitive grammar that is user friendly.
Thus, process-related drop-offs in conversion are reduced enhancing the effectiveness of the channel.