High volume production - all in a day's work.
The success of digital marketing is in its ability to be able to generate performance and deploy at scale. This requires the production of digital assets at the required scale. At Rage, we are used to this pace of production and we are required to produce hundreds of pieces of digital artifacts across display advertisements, emailers, landing pages, web pages, and social media posts, on a daily basis. Our production focus is not solely based on scale but also recognizes that this scale is for the purpose of creating successful marketing outcomes for our clients. To this end, our processes are geared to:
Hi-fidelity to marketing messages
Regardless of the piece being produced, it ultimately has to talk to the consumer, so we ensure that the communication value is not compromised in the production process.
While scalable deployment is an advantage of digital platforms there exists a plethora of standards and environments. We ensure that current standards are maintained so that the assets deployed render as designed within the standards of the platform or the environment.
Translations and Platforms Management
Managing global Clients means reaching out to customers who connect through multiple languages. We work with certified and experienced translators across many global languages to get the content translated for SEO purposes and create multiple language versions. We have worked across almost all Asian languages and key European languages.
Our Platform management team takes over the everyday task of managing client platforms, applications, servers, etc. This is mainly to ensure that performance, along with technology updates and marketing communication sunsets are always at optimal levels.
Production across digital, print and video assets
Our digital teams manage the creation, production, and delivery of communications across digital media and platforms efficiently, through our OneView workflow platform. We specialise in converting ideas to reality in the digital world, from dynamic advertising to digital platforms and emerging technologies.
Our print studio and production management teams have been servicing the print needs of some of our largest and most demanding clients for years. These support services to our Clients ensure scale and align the communication between offline and online channels.
With the world moving fast towards video consumption, we provide end-to-end support for producing high-quality videos to be consumed via digital channels. We have produced a number of videos for our global Clients including workflow demos, brand launches, product demos, internal presentations, product showcases, personal interviews, interactive learning, compliance, and training, etc., from concepts, storyboards, and to the final cut in the fastest possible time frames.
Delivery across 5 time zones
and 20 countries
Nearly 2000 digital assets
Over 500 client
interactions per day
10,000 lines of
code per day
12-15 per year
A recent case
A recent requirement was a time-bound client announcement that required not only creating assets but also coordination across multiple teams. The project magnitude is captured in the chart below: