Aligning digital tools to specific marketing strategies.
The channels available for digital marketing are diverse and our focus on digital marketing begins with understanding consumer behaviour on the web and applying that behaviour to marketing objectives. Automatically, we align the channel to the requirements of the campaign and all subsequent actions – creative development, digital media planning, digital media buying, and monitoring. Some of our best practices incorporate the following.
Focused and well-conceived creatives
The digital landscape is cluttered and viewers have a range of choices, from developing blind spots to using ad blockers to tune-out digital advertising. All the more reason why digital advertising has to be hard working and have a ‘wow’ factor that keeps viewers engaged. Our creative teams not only use path-breaking ideas to create communication, but also use native digital functionalities of the Internet, the smartphone, etc., to craft communication that stands out in the clutter and more importantly, gets the attention of the viewer.
Use of multiple formats
Our creative teams are widely experienced in digital media and use all the available methods – animation, gamification, rich media, and video to create disruptive and compelling digital advertisements for display advertising, social media and content marketing.
Similarly, when buying and planning media, we flesh out an extensive range of possibilities to increase audience reach and optimise delivery.
Testing, CRM integration, campaign management
A standard component of our digital marketing is A/B testing before the full release. Wherever required, social media advertising, email marketing campaigns and digital advertising campaigns are integrated with CRM platforms like SalesForce and Hubspot among others to provide a seamless experience across the campaign.
How we helped
- A web-based tool that illustrates the benefits of AMP’s Lifetime Income Account Retirement product.
- How a web-based meeting booking tool helped take the whole process online.
- How to build a meaningful community of brand ambassadors.
- How a consumer-facing website with intuitive design helped to increase engagement.
- How effective utilization of resources helped in delivering 32 regional websites.
“…a true business partner…They challenge you strategically, listens & works to get the best outcome…”
Director of Digital Growth, Transformation & Design Innovation - AMP
“you know there was significant pressure to have the tool available for our Adviser summit commencing 17 Jan. That your team have met this date is a great outcome, the quality of the work was excellent. Please accept my thanks and please pass on to the team”
National Development Manager, Platforms - AMP, Australia
“… you exude your talents, passion and efforts, often at the sacrifice of your time, family and in some cases health … humbled and honored to be working with you … take this victory lap, you all deserve it and much more.”
Director - Blizzard Entertainment, California
” … what an amazing job the development teams have done on one of the biggest and most complex application processes and forms I know of. The attention to detail, speed of delivery on change, and forward compatible look and feel …”
Channel & Product Delivery Manager - LIRFC, Australia
“This was a massive achievement and we couldn’t have done it without Rage. Thank you for your continued hard work, dedication and commitment throughout the launches. It was challenging at times with many uncertainties but Rage were a reliable constant throughout.”
Head of EMEA Digital Marketing Operations - JLL
“We chose Rage through an RFP and since then they have become an integral part of business operations – leading our digital strategy, UX, design and digital marketing campaigns … Their ability to understand business needs and come up with effective digital solutions has been their strength.”
Marketing Lead - Unilever Food Solutions, ANZ
“Rage has been our local digital agency partner for 13 years now … They have a strong technology focus and delivery capability which helps us meet some pretty tight timelines as well. I would highly recommend Rage.”
Product and Broker Marketing Manager - Retail Banking, LIRFC
You guys did a TRULY EXCELLENT jobs with Singapore R1. I’m very happy with the layout.
Communications Manager, Robert Half
“Rage has been a great partner … and supported us on a number of key projects over the years. They’ve helped us achieve some key strategic objectives around digital enhancements, marketing collateral creation, early engagement playbook creation … with really aggressive timelines.”
Managing Director / Regional Head of Customer Segments - LIRFC
I appreciate the tight turnaround and requests we placed on you and your team. We couldn’t have achieved the brilliant and professional results without you. The Directors are very happy with the Salary Guide, and recognise it is the best to date.
PR & Communications Manager, Australia & New Zealand, Robert Half
“Rage helped us to mould the Magento Service Cloud into a customised B2B solution that is proving to be a game changer for Unilever Food Solution ANZ … Having worked with other Magento vendors – I found Rage’s expertise of very high standards and the team was willing to go above and beyond to make the platform suitable for our business needs.”