Given the current tracking landscape, the only way to have a holistic understanding of your marketing efforts is with a nuanced, strategic, unified, client-side measurement plan.

Google Analytics 4 is the most recent version of Google Analytics. The big change from UA is that it allows you to measure metrics from both your website and any apps you might need to track.

In this article, we’ll look at What CAPIs are, Some challenges with CAPIs and Using Data Warehouses to store CAPI events.