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  • Why Is Google Pushing Broad Match Keywords?
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  • January 13, 2023
For many years, Exact Match keywords used to be the way to go - so much so that they were almost a command. They have now become a suggestion. Read more.
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  • February 7, 2013
It is accepted wisdom that brands add significant value to a business because they signify its differentiation for which consumers are prepared to pay a premium.
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  • December 5, 2012
Advertisers who have discovered pay-per-click (PPC) advertising overnight become evangelists of ‘digital advertising’, virtuously declaring the control they have over their budgets and the ability to measure the ‘return on investment’ on their advertising spends.