Weddings & Marigolds, focuses on Wedding planning or events related to wedding, considering NRI and HNI clients as their prime target audience. This project focuses on building the digital infrastructure for W&M, and to tap the real potential of the business online and also cater to the growing demands of the digital environment via e-commerce.
Key Features Requested:
- A responsive website optimized for desktop, tablet, and mobile.
- A Content Management System with ease of use.
- eCommerce flow with class-leading User-Experience.
- The website should be SEO optimized.
Rage architected the solution for the CMS and the eCommerce website by utilizing the in-house product ‘Ystore’. Key features including:
- Rich Commerce solution to cater to the worldwide audience.
- A ‘Buy Now’ option for a seamless one step checkout process.
- Easy Warehouse (Digital) Management.
- Easy management of promotions site-wide.
- Popular courier integration (Bludart) to track the order seamlessly.
- Multi currency option (prices are based on the exchanges rates of the base price) with the base price as INR.
- To create and share the Gift Registry by the Registered user.
- Persistent Cart across devices/browsers.
- Purchasing and redeeming Gift Vouchers and e-Gift Vouchers online.
Utilized JIRA as project management tool efficiently to implement the Agile-Scrum method and created a Dashboard to get a snapshot of the progress of the deliverables and to monitor the project progress