The Magnum Pleasure is one of Unilever’s consumer engagement program for one of their popular brands – Magnum Ice creams.
The stores are usually Pop-Ups in high-footfall locations and Unilever runs this across the world.
This is usually an offline activity where users can walk in to the stores and choose and customise ice creams of their choice including toppings, drizzles, etc.
When the Pop-up store came to Sydney, Rage was commissioned to design and develop digital interventions for the campaign.
Mobile first consumer facing website with intuitive design, easy to use features to allow consumers customize their Magnums before reaching the store!
All they had to do is, show their order number, which was sent via an auto triggered email, and collect their Magnums from store.
POS for Staff
Easy for the staff to look up the consumer via order number or QR code.
Lead Data Capture
A dashboard to report Daily Sales data to help Store Managers maintain their daily stock.
All consumer data submitted via Gigya API 2.6 real time into Unilever’s Global CRM.
MOBILE FIRST approach resulted in:
12, 819 unique website visitors during the campaign period.
80% of the website traffic was generated on the mobile device.
983 visitors subscribed to the newsletter on the mobile website.
14, 404 Magnum’s sold.