Rage first assessed the technical architecture of Tata Motors website. The website pages and content were not SEO friendly and optimised for Search Engines. Product related keywords were also not ranking in Google Search India.
We studied the online consumer behaviour of the target audience – fleet owners and prospective commercial vehicle owners, who are known to do extensive comparative research online before any purchase. The target audience was searching online for low maintenance, payload capacity, availability of spares and post-purchase service.
We then generated hundreds of keyword-rich blogs and populated them onto Tata’s websites and also third-party backlinks to the websites.
Web Traffic Results: