Sun Estates is a luxury villa brand in Goa which was facing limited brand awareness. Additionally its legacy artefacts were ‘brochureware’ and lacked the exciting appeal of Sun’s great locations and classic designs.
Rage was tasked to generate leads and enquiries from individuals who were in the required income bracket and were considering property purchases in Goa.
People seldom buy a house, they want the promise of happiness and memories in their second home. They want a return to simpler, better, more classic times.
The properties were sold on the promise of homes full of warmth, style and being a graceful happy refuge.
The copy used in communications played a major part in getting relevant leads, and that was tailored to flag the right profile of prospective customers. Almost all copy had the cost mentioned tastefully, in order to avoid getting irrelevant leads.