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ICICI Pru approached our team with the task of creating a campaign that would inspire individuals in their 50s and 60s to invest in their retirement and pursue their passions as a part of their post-retirement plan. Our team rose to the challenge and created a successful campaign that brought to life the idea of “Life’s New Chapter” through a series of impactful brand films.
The brand films should outline the objectives of the ICICI Pru Guaranteed Pension Plan Flexi Campaign. This should include the target audience, the desired outcome of the campaign, and the overall goal of the campaign.
So, we put our thinking caps on and created a series of 3 brand films that showcased the zeal and zest of our TG (’50s-’60s) who are pursuing new possibilities arms-wide-open, now and post-retirement!
The brand films brought to life the core campaign thought of “Life’s New Chapter” through unique and exciting scenarios. The entire team, tirelessly, made sure the brief was delivered in the most effective and creative way possible.
After countless hours, sleepless nights, hard-working weekends, and innumerable renditions, we did it! Take a look at the team’s herculean effort here:
Film #1: https://youtu.be/9l7Uk6E8sB8
Film #2: https://youtu.be/FuP1kZygp64