Audi – India

Task

Help Audi India increase their brand visibility for the Audi website and enable consumers to discover the brand organically.

Solution

Rage looked at web analytics to understand the purpose for which people were coming to the Audi site and the being consumed within the category. We then helped Audi India update relevant content, not only on their brand site but also on their dealer websites across India.

We improved their keyword rankings and shared technical improvements to enhance their discoverability.

Rage also works closely with Audi India to give meaningful insights for the planning of marketing activities through web analytics.

Digital initiatives

• Content management of brand portal – audi.in and dealer websites
• Maintenance of all the websites for periodic updates.
• Build organic traffic
• Improve keyword ranking
• Design level audit & new page suggestions
• Keyword research, Keyword mapping & Meta optimization
• Technical SEO
• Monthly analysis reports and recommendations to support overall digital strategy

Results

36% YOY growth of organic traffic