Gamesa India, a subsidiary of the Spanish MNC, was keen on creating an employee platform that not only provides relevant information but is also engaging, motivating and helps in creating a stimulating work environment.
We believed it was critical to create a channel where employees were part of the process right from the word go. Hence a quarterly newsletter on the lines of "by the employees, for the employees and of the employees" was envisaged.
In keeping with the spirit of this central theme - around which the newsletter would be built, the employees were involved right from the stage of branding the newsletter. To generate ownership and enthusiasm among the employees and create a buzz before the launch, all employees were invited via an e-mailer to vote for the best option and even propose a new name, using a custom built voting module.
Enthusiastic participation and water cooler conversations were ensured with sweepstakes thrown in for lucky winners who voted for the winning name.
The exercise received an overwhelming response. In 3 days, over 360 people voted for their favourite name and over 200 put on their thinking caps to come up with new naming ideas.