Dr. Humeira Badsha Medical Center, a Dubai-based speciality hospital focuses on treatment of arthritis and related bone and joint disorders, diabetes and obesity. In keeping with the motto of this Medical Center - "In Health there is Freedom" - the Facebook page aimed at creating awareness about related disorders and addressing the same through nutrition and right treatment.
Following launch of the website in June 2012, the need to create brand awareness and a treatment with a difference became the need. So the Rage Team turned to Facebook with a view to linking patients directly to the doctors, to ask, to be informed and also share information.
With 3 custom-made apps, the direct communication between patients and doctors has been established.
With over 2000 likes and well targeted Facebook Ad campaigns in just a year, the regular updates and interactivity have made this page a huge success!