When Chola MS added on 30% more customers
Cholamandalam MS is a ten-year old general insurance company with a growing customer base of over a million across India. Rage was given the task of upgrading their website and enhancing search engine visibility.
- A clutter-free, refreshing design.
- A revamped structure with easy navigation for improved user experience.
- Several supplemental tools such as the insurance calculator and other interactive elements were added to the website for speed and convenience.
- Developed cross-selling banners and dynamic e-mailer campaigns to improve the brand's reach. Rage was also involved in the implementation of an intense SEO activity to ramp up the brand's visibility on search engines.
Cholamandalam MS established better search engine results page (SERP) rankings on several engines. Online sales soared to over 25% with an average increase of over 150 leads month on month. There was also a significant 10%-15% increase in search engine traffic.