CASE STUDIES

Website Design and Development
Website Design and Development
Website Design and Development
Website Design and Development

When Chola MS added on 30% more customers

The Challenge:
Cholamandalam MS is a ten-year old general insurance company with a growing customer base of over a million across India. Rage was given the task of upgrading their website and enhancing search engine visibility.

The Solution:

  • A clutter-free, refreshing design.
  • A revamped structure with easy navigation for improved user experience.
  • Several supplemental tools such as the insurance calculator and other interactive elements were added to the website for speed and convenience.
  • Developed cross-selling banners and dynamic e-mailer campaigns to improve the brand's reach. Rage was also involved in the implementation of an intense SEO activity to ramp up the brand's visibility on search engines.

The Result:
Cholamandalam MS established better search engine results page (SERP) rankings on several engines. Online sales soared to over 25% with an average increase of over 150 leads month on month. There was also a significant 10%-15% increase in search engine traffic.

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