In this article, we’ll look at What CAPIs are, Some challenges with CAPIs and Using Data Warehouses to store CAPI events.
Apart from several other actual inaccuracies the premise on which this case has been built is designed more to titillate than inform.
‘Be Indian, Buy Indian’ (BIBI) is the branding mantra for ‘Vocal for Local’ (VfL) among a large swathe of Indian business and talking-heads. That not only misses the point of value addition that branding adds to a product but also trivialises the potential brands have for establishing India as a global powerhouse.
Globally, the response to the Covid-19 pandemic has, in most countries, been a lockdown of nearly all economic activity and shelter-in-place rules. In this environment, the hunker-down, increase share-of-voice strategy of previous recessions is unlikely to work, for the following reasons:
- Unpacking Mobile Advertising: Is it the Promised Land for Marketers?
- The Evolution of Branding in the Digital Economy: Why Sales and Branding Go Hand in Hand
- The Future of Business: Navigating the Choices between Artificial Intelligence and Traditional Solutions
- The Future of Unified Measurement
- Why Is Google Pushing Broad Match Keywords?
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