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  • January 20, 2023
Given the current tracking landscape, the only way to have a holistic understanding of your marketing efforts is with a nuanced, strategic, unified, client-side measurement plan.
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  • January 13, 2023
For many years, Exact Match keywords used to be the way to go - so much so that they were almost a command. They have now become a suggestion. Read more.
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  • January 6, 2023
Google Analytics 4 is the most recent version of Google Analytics. The big change from UA is that it allows you to measure metrics from both your website and any apps you might need to track.