About Us


20+ years. 150+ clients. 1000+ successful projects
Making the web work for business worldwide.

JRK Rao - Managing Director


Managing Director

An engineer from the Indian Institute of Technology (IIT) and an MBA from the Indian Institute of Management (IIM), JRK has over twenty-six years of experience in advertising, marketing, projects and general management.

He started his career with Rediffusion Advertising and moved into management consultancy in the early nineties.

As a full time Director of Rage, JRK manages all technology initiatives of the organization besides spearheading strategic business expansion and growth.

Karthik Kumar - Director

Karthik Kumar


Karthik is a strategy expert with over 35 years of professional business experience. Between 1976 - 2000 he worked with some of India's best known market research and advertising agencies such as IMRB, (a WPP Company), MARG, now re-christened as AC Nielsen India and Rediffusion DY&R - a Y&R company where he was the head of strategic planning at the national level and a key strategic resource for the Asia-Pacific region. During his tenure at these organizations he has worked closely with many multinational brands such as Levi's, Citi, Henkel, Ericson and Colgate Palmolive.

His passion for the online medium led him to join Rage in 2000. Karthik's experience in strong 'people-are-assets' businesses equips him to understand the challenges and rewards of managing and retaining talent.

Kurien Mathews - Director

Kurien Mathews


Kurien Mathews is a former founder and director of TBWA/Anthem and co-author of Brands Under Fire. Kurien has invested in several companies since leaving TBWA India in 2008, including Rage and METAL Communications. Kurien has a 25-year track record in advertising and marketing services, of which 20 was spent in building TBWA/Anthem (where he was founder, shareholder, and director) into one of the biggest marketing services companies in India. He was responsible for finding the agency he co-founded, Anthem, a 51% JV partner in Omnicom and TBWA in 1998, and making way for several Omnicom brands into India, including Tequila and OMD. Omnicom bought 100% of TBWA/Anthem in September 2008.

As a director for Radeus Advertising, LIC's agency for 25 years, Kurien has personally handled advertising duties for LIC for 10 years (1994-2004) and post that for Bajaj Allianz between 2004-2008. He has been credited for bringing the "Bajaj Allianz Super Agent" to life that helped the company grow from Rs.400 crores to Rs. 6500 crores.

Pradeep Shankar - President

Pradeep Kumar Shankar


A Masters degree holder in Literature from Loyola College, Chennai, India, Pradeep Shankar has nearly 20 years of experience in the advertising, digital communication and BPO industries. Pradeep has spent many years working with global advertising agencies like Young & Rubicam and Draft FCB in Account and Brand Management profiles and with leading web development and online marketing companies.

Pradeep joined Rage in 2008 and manages the digital communication business needs of large corporations in the Asia Pacific and EMEA regions and also handles strategic key account management. As the SVP of Global Delivery, Pradeep comes with years of global account management expertise having handled large multinational Clients across continents.

Pradeep lives in Singapore with his wife and two beautiful daughters.

R Srinivasan - Sr. Vice President Finance

R Srinivasan

Sr. Vice President Finance

Srinivasan is a graduate in Mechanical Engineering from the Indian Institute of Technology (IIT) Madras and a Post Graduate in Management from the Indian Institute of Management (IIM) Calcutta, besides being a Certified Information Systems Auditor (CISA).

He has over 37 years of experience in the fields of Corporate Finance, Information Systems, Corporate Governance and Oversight besides general management, having served in the Rane Group of companies, reputed manufacturers of auto components and conglomerates such as the Kothari Group of companies.

Neville Medhora - VP & Head of India Business

Neville Medhora

VP & Head of India Business

Neville Medhora was head of Rediffusion-Y&R's Mumbai office before joining Rage. In his twenty-year career, Neville has had substantial stints with Equus, Saatchi & Saatchi, TBWA and JWT. He has worked with some of the largest and most successful brands in India across many categories.

Neville caught the digital bug about six years before joining Rage and spearheaded key digital initiatives of clients within the boundaries of the traditional off-line format. He then took a sabbatical to learn the intricacies of the digital world and joined Rage fresh from this sabbatical.

Ajaya Kumar - Vice President

Ajaya Kumar

Vice President

Ajay has eighteen plus years of professional experience in Architecting & Managing IT Solutions, Infrastructure and Vendors. He is a Master's Degree holder in Computer Applications from University of Madras and a rank holder for his academic project. He handles the technical team and manages technology operations from Chennai. He has proven skills in identifying and adopting new technologies and taking it forward by setting up teams across multiple platforms and mentoring them for high performance.

He provides cutting-edge technology solutions and manages global projects for international clients. His area of expertise includes Design and Development of High Performance and High Availability Applications using, Open Source and proprietary Technologies and have specialized knowledge in providing digital solutions across technologies and platforms.

Company Milestones

  • 2012
    Opened office in Singapore
  • 2010
    Opened office in Sydney
  • 2009
    Opened office in Mumbai
  • 2007
    Initiated marketing operations in Australia
  • 2005
    Extended relationship with Citibank
  • 2003
    Initiated relationship with Citibank
  • 1996