To us the Internet and the World Wide Web are principally business enablers. Thus, the best way we can add value to our clients is to use the Internet as a channel that can deliver measurable business value to our clients - value that can be pretty much directly linked to their bottom lines.
This ethos guides us in determining how our role is structured. Our key foci are:
The Internet, with its large range of presences such as websites, social media network sites, apps, etc, next to a face-to-face contact with stakeholders, is probably the closest an organisation can be with its stakeholders. To leverage this we use deep insights to define and develop the interactivity that will generate the necessary business value with the presence.
This, however, is the first step.
To be able to really reap the benefits of this interactivity, it is essential that all web presences (such as web sites, online demos, apps, widgets, etc) have a high degree of...
... stands for integrating aesthetics (the form) and usage (the function) so that users can intuitively engage with the web presence. Such integration leads to a better user experience and ease of use by visitors of the web presence and consequent completion of the activity they wanted to undertake. Result - greater conversions to the desired business outcome from the web presence leading to higher RoI.
We put to practice the belief that technology is an enabler and not an end by itself. Our technologists thrive in an environment of challenges and are not daunted by conventional logic that pigeonholes what is possible and what isn't. This orientation helps us develop solutions across platforms and develop de novo solutions where none have been previously documented.
Any solution has no meaning unless it can be delivered to its market. The mistaken belief that merely building a web site or an app will automatically deliver the bounty of the World Wide Web is extremely dangerous. To ensure that our clients do not fall into this trap, we deploy the full range of online marketing solutions spanning the entire gamut of digital marketing solutions from organic search to electronic Direct Marketing. A full suite of measurement processes and infrastructure that has the potential to measure the impact of every single search activity ably complements this.
Needless to say, this entire world-view would not be possible but for a strong focus on processes that deliver scale without compromising on flexibility. This focus enables our clients take advantage of the constantly evolving Internet.