NET.SET.GO

2018

2017

2016

  • Net.Set.Go looks back a mere 4 years, as well as into the present to bring you an issue that is at once an eye-opener to the pace of change and the muse behind it all.

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  • As we come closer to the holiday season, how can businesses convert more shoppers? The answer is 'Retargeting'. Find out four tips to successfully use retargeting in the mobile space.

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  • Google has recently reported that one in every four apps is never used. That's not an encouraging revelation considering spends on app development and marketing.

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  • Data is the future of marketing without doubt. Here's more proof. About 40% of marketing professionals in a survey concede that their organizations' revenues from data-driven marketing activities grew a notch from Q1 to Q2 2016.

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  • This is a bit of a paradox. While most research points to the fact that email marketing is one of the most effective mediums, here's a study that says that most retail email subscribers are not really customers. A point to be given serious thought to as far as messaging for email marketing goes?

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  • The mobile has become the "go to" medium for most marketing activities these days. But experts are of the opinion that retention rates have declined sharply because of damaging mobile marketing mistakes. What are these? And how can they be turned around? Our lead story in the Mobile Marketing section tells you all.

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  • The results of last week’s Brexit referendum has left everyone in a tizzy. Even though it will take a good two years before Britain leaves the EU, the future already looks uncertain. As businesses weigh the pros and cons, marketing experts are calculating the possible fall outs this could have on the digital industry. Read all about it in our lead story in the ‘Marketing & Adverting’ section.

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  • Starting this month, Net.Set.Go. takes a new avatar with a brand new design. Besides a sleek look, we've restructured the format to be responsive, which allows you to access the news digest across all your devices. However, the content remains the same - as compelling and interesting as ever – with a compilation of the latest news picks from across the digital spectrum.

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  • If there's one area where the internet technology has made a huge impact in our everyday lives, it's shopping. Regardless of whether it's turned you into a couch potato or an impulsive buyer, you can't deny the fact that it's made life oh-so convenient for all of us.

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  • If acquiring new customers to buy your product or experience your service is a challenge, retaining them is an even bigger challenge.

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  • Email can be a powerful channel to promote your business/brand - and engage with your audiences - provided you are aware of the best practices and implement them effectively. Even though tech evangelists have long written off email as a dying marketing tool, looks like its here to stay for a while.

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  • 2015 saw a frenzied growth in the wearable tech segment where many exciting devices like the Apple Watch and Xiaomi Mi Band Fitness Tracker created waves in the digital consumer market.

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2015

  • For small and medium sized companies looking at building their businesses and customer trust, endorsements and testimonials can play a significant role in boosting their company's rating and image. Today, with a lot of businesses going online, companies are banking on online reviews.

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  • While marketers rely on their strong and well planned advertising strategies to influence consumers, you'll be surprised to know that, according to a survey report, consumers still trust and value recommendations from friends and family, above all other forms of advertising. Incidentally, contrary to marketers' perception, the survey also showed that traditional advertising was the least effective channel to influence people. To get an insight about what exactly influences and drives consumer purchase decisions, read our lead story in the Marketing and Advertising section.

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  • When you have a baby, your entire life turns topsy-turvy. It's not just new moms, but the whole 'mommy' fraternity will agree with this. Even while trying to find their sanity while re-organising their lives, new and expecting moms have found a huge consolation in digital devices that are aiding them in a variety of family-oriented tasks.

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  • Life as a top honcho is never easy. Besides having to stay in charge 24/7 you have to deal with a million other responsibilities. Even though you have enough resources to manage your work, you're expected be sharp and alert to tackle any crisis - no matter how trivial. Here's help at hand in the form of smart apps - that will help you to stay on top of things and manage your time in-style.

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  • Technology has touched our lives in more ways than we could have imagined. Over the past decade or so, we've also witnessed the drastic change it has brought about in the political landscape - especially during national elections. In the past, the candidate - combined with his dynamic personality and campaign efforts - played a strong role in convincing people. But today, technology could easily influence decision making of the electorate and swing the tide completely. To find out how, read the lead article in the tech section.

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  • Banner ads used to rule the online advertising space for a long time until they got edged by native advertising. But with a complete makeover, they've now emerged stronger than before. They've evolved by leaps and bounds and come a long way since the plain vanilla 300x250 static format. Here's why they are far from redundant, and can still make a powerful impact. Read about it in our lead story.

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  • Standing in long winding queues to fill or submit job application forms may soon be a thing of the past. With the unprecedented surge in mobile phones, and the young generation having easy access to them, employers are now luring their prospective employees through the mobile. And this interesting trend is seen not only in technologically advanced countries, but in developing nations too. Get a quick round up of how India is adding to the rising figures of mobile applicants in our lead story in the mobile section.

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  • Most Email marketers lament that their mails either never get opened or end up in the recipient's junk folder. While there is a lot of complicated technology involved behind this, an email marketing campaign may backfire and turn out to be a futile exercise if you don't have a strong strategy in place and follow some thumb rules. What are some of the basic requirements to create an engaging email marketing campaign? Read our lead story to find out.

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  • With the smartphone becoming more and more accessible to the younger generation, marketers have realized that they have to re-align their communication strategy to gain their trust. Research shows that more than 50% of their viewing audience has moved to the mobile platform. A good chunk of this audience includes the tech-savvy and demanding breed of millennials whose expectations are quite different. What should marketers do to increase their brand appeal among them. Read all about it in our lead story.

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  • Team NSG takes this opportunity to wish each one of you a happy, healthy and prosperous New Year! 2014 was a remarkable year that saw several advancements in the online space as well as mobile technology. As the digital industry gears up for another year of frenzied growth and exciting changes, let's see what researchers and forecasters have to say about the year ahead of us. In addition to this, we also have a quick round-up of this month's buzz - just in case you've missed out on them.

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